To be successful today, commercial printers need to balance a combination of business objectives: expanding the range of services they offer and delivering those services efficiently. Digital inkjet is ensuring that more and more commercial printers can achieve these goals.
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During this interactive webinar, “Production Inkjet’s Role in Omnichannel Personalized Communications,” attendees will hear the real-world experience of Flex, a leading marketing service provider in the southeastern United States. Alan Thompson, co-owner of Flex, will discuss the company’s journey from being a mail house to becoming a marketing service provider, producing a range of materials and digital marketing services that create maximum brand impact and revenue for its clients.
The webinar will also feature industry-leading panelists, including Jim Hamilton of Keypoint Intelligence InfoTrends Production Group, and Mark Michelson, editor-in-chief of Printing Impressions.
Attendees will come away with a new understanding of the following:
-How to integrate production inkjet with an omnichannel marketing strategy
-How to benchmark inkjet printing against toner and offset printing
-How to sell the value of inkjet through substrate selection
-How to capture more business opportunities by transitioning the conversation from offset to the value and quality of inkjet
-How to streamline your workflow with an efficient operational process to print full-color images, increase profits, and market your business differently
The webinar will be held soon:
Date: Tuesday, May 23, 2017
Time: 2:00 p.m., EST; 11:00 a.m., PST
Duration and Cost: Sixty minutes, with no cost to attend
