by Leah | Jun 19, 2017 | Innovation, Events, Mailing & Addressing
Today’s average consumer is exposed to hundreds of advertisements with every web search. Over-exposure paired with decreasing attention spans – just eight seconds for the average online consumer – can make it difficult to get your message to the... 
by Leah | May 16, 2017 | Events, Partners, Mailing & Addressing
Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a communications powerhouse; not... 
by Leah | Mar 30, 2017 | Partners, Mailing & Addressing
Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope. An article in Direct Marketing News cites research that says: “69% of consumers would be more likely to open a mail... 
by Leah | Jul 29, 2016 | Innovation, Commercial Print, Mailing & Addressing, Wide-Format
In our last post, we took a look at the advances in inkjet technology. In this post, we’ll look at how these advances are disrupting the old business models of print, enabling printers large and small to offer applications they may have never considered...
