by Leah | Jun 4, 2018 | Innovation, Packaging
As a marketing executive, you’ve experienced the different ways Gen Zers consume media and receive marketing messages. As a graduate student in the Northwestern Integrated Marketing Communications Masters program with a special interest in Gen Z, I found two... 
by Leah | May 31, 2018 | Innovation, Events, Partners, Labels, Packaging
Digital printing is now attracting attention from many different packaging sectors. As the package has become part of the marketing mix, product marketers, packaging developers, and brand managers are all expressing a growing interest in digital print along their... 
by Leah | Mar 28, 2018 | Innovation, Technology, DuraLink
By Len Lauer, Chairman & CEO, Memjet When Memjet launched DuraLink at PRINT 17, we felt proud of the work we put into developing the technology. We had made significant enhancements to four key areas: printhead life, ink, modularity, and data path. Today, just... 
by Leah | Feb 21, 2018 | Innovation, Packaging
The promise of inkjet technology is that it enables printers to improve customer loyalty and enter new markets. But in this global print culture of rapid innovation, the next trend driven by inkjet printing is already here: adaptability. Inkjet print... 
by Leah | Feb 20, 2018 | Innovation, Labels, Packaging
With more control over production and branding, private labels are competing with big brand giants to attract the everyday conscious consumer. In our newest blog mini-series, we break down three of 2018’s fastest-growing grocery market trends to follow when creating... 
by Leah | Feb 15, 2018 | Innovation, Mailing & Addressing
Are you a marketer focused solely on digital communications? Do social media, mobile, and search comprise the majority of your marketing budget and leave little spend for direct mail? If so, you’re not alone. But recent studies are showing that your digital-only... 
by Leah | Feb 6, 2018 | Innovation, Labels
Everything you need to know about food labeling in today’s changing food industry. INCREASING DEMAND FOR LOCAL, HEALTHY FOOD IS CHANGING THE LABEL GAME Craft. Fresh. Local. Natural. These aren’t just buzzwords, they’re the result of an awakening collective... 
by Leah | Jan 24, 2018 | Innovation, Packaging
SMART DIGITAL PRINT PACKAGING IS BRINGING BRANDS CLOSER TO THEIR CUSTOMERS. When Amazon bought Whole Foods earlier this year, people said it would change the industry. More and more customers are purchasing their groceries online–for curbside pick up or home... 
by Leah | Jan 10, 2018 | Innovation, Technology
In an industry that’s slow to change, change is what it’s going to take to survive. IT’S GETTING PERSONAL Or maybe I should say, “personalized.” With the market for personalized print showing no signs of slowing, the customization craze isn’t a craze at all, but...
