by Leah | Jun 6, 2017 | Innovation, Commercial Print
It’s not news that digital printing is on the rise. But what is surprising is just how fast digital printing is growing. A market study conducted by Smithers Pira, entitled The Future of Digital Printing to 2024, reports that in 2013, the global... by Leah | May 21, 2017 | Events, Commercial Print
As businesses demand more from their marketing investment, many are turning to omnichannel communications. These marketers find that integrating a variety of marketing communication tactics into a cohesive campaign means they can generate a better return on their... by Leah | May 16, 2017 | Events, Partners, Mailing & Addressing
Marketers are fighting for the attention of an increasingly distracted consumer. As these consumers spend more time in their digital world, an interesting trend has emerged: the power of print. Printed direct mail has been proven to be a communications powerhouse; not... by Leah | May 10, 2017 | Technology, Events, Commercial Print
To be successful today, commercial printers need to balance a combination of business objectives: expanding the range of services they offer and delivering those services efficiently. Digital inkjet is ensuring that more and more commercial printers can achieve these... by Leah | Mar 30, 2017 | Partners, Mailing & Addressing
Want to create more visually appealing direct marketing campaigns for your clients? Work from the outside in and start with the envelope. An article in Direct Marketing News cites research that says: “69% of consumers would be more likely to open a mail...