by Leah | Mar 2, 2018 | Partners, Packaging
Product packaging influences at least one third of buying decisions – it’s the first impression potential buyers make during an in-store purchase. More importantly, product packaging weighs heavily in online purchasing habits, with consumers young and... by Leah | Feb 21, 2018 | Innovation, Packaging
The promise of inkjet technology is that it enables printers to improve customer loyalty and enter new markets. But in this global print culture of rapid innovation, the next trend driven by inkjet printing is already here: adaptability. Inkjet print... by Leah | Feb 20, 2018 | Innovation, Labels, Packaging
With more control over production and branding, private labels are competing with big brand giants to attract the everyday conscious consumer. In our newest blog mini-series, we break down three of 2018’s fastest-growing grocery market trends to follow when creating... by Leah | Feb 15, 2018 | Innovation, Mailing & Addressing
Are you a marketer focused solely on digital communications? Do social media, mobile, and search comprise the majority of your marketing budget and leave little spend for direct mail? If so, you’re not alone. But recent studies are showing that your digital-only... by Leah | Feb 6, 2018 | Innovation, Labels
Everything you need to know about food labeling in today’s changing food industry. INCREASING DEMAND FOR LOCAL, HEALTHY FOOD IS CHANGING THE LABEL GAME Craft. Fresh. Local. Natural. These aren’t just buzzwords, they’re the result of an awakening collective...