Are you a marketer focused solely on digital communications? Do social media, mobile, and search comprise the majority of your marketing budget and leave little spend for direct mail?
If so, you’re not alone.
But recent studies are showing that your digital-only marketing strategy may not be producing the best results.
InfoTrends, a division of Keypoint Intelligence, conducted one such study. Titled the “Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth,” this report details how print helps marketers get the most from their marketing dollars.
The report states that printed direct mail remains in the marketing mix because it creates a level of engagement that leads consumers of all ages to websites or into retail stores where they make purchases.
DIRECT MAIL IMPROVES MARKETING RESULTS
Direct mail succeeds because it reaches consumers in ways online communications cannot. It’s the only advertising medium that prospects must hold in their hands.
As a result, everything about a direct mail campaign—the message, appearance, and even the feel of the envelope—must connect with the consumer for the campaign to succeed.
This means marketers must pay careful attention to the design of their direct mail campaigns. Elements such as color, size, paper stock, shapes, and even folding techniques are all critical to creating engagement.
The envelope, for example, is a great place to create this level of engagement in your direct mail campaigns. Use it to include personalized messages, designs, even textures to get your prospect to take the next step.
PRODUCING LOW-COST, HIGH-ENGAGEMENT DIRECT MAIL
If you’re thinking about adding print to your marketing mix, the good news is that it’s now easier than ever to develop creative direct mail campaigns. Inkjet-powered envelope printing solutions let marketers bring in the creative elements that capture and keep the attention of consumers.
This powerful inkjet technology is available in a wide range of solutions that can meet the demands of different types of marketing and print service providers. No matter what your quantity, skill level, or budget, these inkjet-powered solutions create stronger campaigns.
Read more about a direct mail provider that used its inkjet envelope printer to go “outside the envelope” and create innovative direct mail campaigns.
